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Samuel David Bayer (born February 17, 1965) is an American , cinematographer, photographer, and commercial, music video and film director. Bayer was born in Syracuse, New York. He graduated from New York City's School of Visual Arts in 1987 with a degree in . He relocated to in 1991.

Career
Bayer's work includes Nirvana's music video for "Smells Like Teen Spirit", 's "" video as well as award-winning commercials for brands like , Nike, and .

In addition to Nirvana and Blind Melon, Bayer has shot and directed videos for , the Rolling Stones, , , , , Garbage, , , , the Smashing Pumpkins, Justin Timberlake and My Chemical Romance, among others. Bayer has won seven MTV Video Music Awards including Video of the Year in 2005 as well as Best Direction in 2005 and 2007.

In 1996, his Nike commercial, "If You Let Me Play", won an Association of Independent Commercial Producers Award for Best Direction. In 2011, his spot for Chrysler, "Born of Fire", received multiple awards, including an and a Cannes Gold Lion.

New Line Cinema and selected Bayer to direct their remake of A Nightmare on Elm Street. With a production budget of $35 million, the film held the number-one spot at the US box office in its first week in April 2010. The film starred nominee Jackie Earle Haley and introduced in her first major studio role.

Music videography
  • – "Soul Survive" (1991)
  • Nirvana – "Smells Like Teen Spirit" (1991)
  • – "Mama, I'm Coming Home" (1991)
  • – "For What It's Worth" (1991)
  • – "Stand Down" (1992)
  • The Scream – "Father, Mother, Son" (1992)
  • – "Tuesday's Rain" (1992)
  • – "Unlucky Mr. Lucky" (1992)
  • – "One Light Burning" (1992)
  • Tesla – "What You Give" (1992)
  • – "" (1992)
  • – "" (1992)
  • Suicidal Tendencies – "" (1992)
  • Public Image Ltd – "Covered" (1992)
  • The Wonder Stuff – "On the Ropes" (1992)
  • John Lee Hooker – "This Is Hip" (1992)
  • The Jesus and Mary Chain – "Far Gone and Out" (1992)
  • The Jesus and Mary Chain – "Almost Gold" (1992)
  • – "Go Back to Your Woods" (1992)
  • Rise Robots Rise – "If I Only Knew" (1992)
  • – "Soul Cat Girl" (1992)
  • – "Brother Louie" (1993)
  • – "Somebody's Baby" (1993)
  • – "" (1993)
  • – "Tones of Home" (version 2) (1993)
  • Melissa Etheridge – "Come to My Window" (1993)
  • – "You" (1993)
  • Drivin N Cryin – "Smoke" (1993)
  • Rush – "Stick It Out" (1993)
  • – "I'm Allowed" (1993)
  • The Charlatans – "I Don't Want to See the Sights" (1993)
  • The Charlatans – "Weirdo" (1993)
  • – "Bob" (1993)
  • Sybil Vane – "Pixy" (1994)
  • Corrosion of Conformity – "Albatross" (1994)
  • – "Someone to Talk To" (1994)
  • – "Unyielding Conditioning" (1994)
  • – "Servitude" (1994)
  • Tears for Fears – "Elemental" (1994)
  • – "Change" (1994)
  • Toad the Wet Sprocket – "Fall Down" (1994)
  • – "Breathe" (1994)
  • – "Zombie" (1994)
  • Hole – "" (1994)
  • Eve's Plum – "Die Like Someone" (1994)
  • – "Ode to My Family" (1994)
  • – "Gotta Get Away" (1995)
  • All – "Million Bucks" (1995)
  • – "Star" (1995)
  • – "I Can't Be with You" (1995)
  • – "Ridiculous Thoughts" (1995)
  • John Lee Hooker – "Chill Out" (1995)
  • – "I Saw the Light" (1995)
  • Melissa Etheridge – "If I Wanted To" (1995)

  • Garbage – "Vow" (1995)
  • – "The Break" (1995)
  • The Smashing Pumpkins – "Bullet with Butterfly Wings" (1995)
  • – "The Hearts Filthy Lesson" (1995)
  • – "Strangers When We Meet" (1995)
  • Garbage – "Only Happy When It Rains" (1996)
  • Garbage – "Stupid Girl" (1996)
  • – "Until It Sleeps" (1996)
  • – "Bound for the Floor" (1996)
  • The Afghan Whigs – "Honky's Ladder" (1996)
  • – "Just Another Day" (1996)
  • Cracker – "I Hate My Generation" (1996)
  • Cracker – "Nothing to Believe In" (1996)
  • The Rolling Stones – "Anybody Seen My Baby?" (1997)
  • – "Home" (1997)
  • LL Cool J – "Father" (1998)
  • The Rolling Stones – "Saint of Me" (1998)
  • – "My Favorite Mistake" (1998)
  • – "Your Life Is Now" (1998)
  • Everlast – "Ends" (1999)
  • Marilyn Manson – "Rock Is Dead" (1999)
  • Marilyn Manson – "" (1999)
  • Natalie Imbruglia – "Identify" (1999)
  • – "Angels" (1999)
  • – "" (2000)
  • Marilyn Manson – "" (2000)
  • – "Life on a Chain" (2001)
  • Blink-182 – "Stay Together for the Kids" (2001)
  • – "Sunshine" (2001)
  • – "" (2001)
  • – "Time and Time Again" (2002)
  • – "Hold On" (uncredited) (2003)
  • – "American Idiot" (2004)
  • – "Boulevard of Broken Dreams" (2004)
  • – "Holiday" (2005)
  • – "Wake Me Up When September Ends" (2005)
  • – "Jesus of Suburbia" (2005)
  • – Bullet in a Bible (live concert DVD) (2005)
  • – "Heart in a Cage" (2006)
  • – "You Only Live Once" (2006)
  • My Chemical Romance – "Welcome to the Black Parade" (2006)
  • My Chemical Romance – "Famous Last Words" (2006)
  • Justin Timberlake – "What Goes Around... Comes Around" (2007)
  • – "Keep Your Hands off My Girl" (2007)
  • – "Working Class Hero" (2007)
  • Maroon 5 featuring – "Payphone" (2012)
  • – "" (2012)
  • – "Kill the DJ" (2012)
  • – "A Place with No Name" (2014)
  • Maroon 5 – "Animals" (2014)
  • Jesse & Joy – "Ecos de Amor" (2015)
  • Garbage – "Empty" (2016)
  • – "I Forgive It All" (2016)
  • The Avett Brothers – “This Land is Your Land” (2020)
  • – "This Is Not Utopia" (2021)
  • – "" (2022)
  • – "Grave" (2025)

Commercials
  • 7 Up, "Vendor"
  • , "Pilots", "Prints", "Zero G's", "Snow"
  • , "Crazy Light"
  • AMD K6, "Truck", "Train"
  • Ameriquest Mortgage, "Surf", "Push"
  • AT&T, "On the Go", "trip.com", "hollywood.com", "mapquest.com", "tdwaterhouse.com", "Faces"
  • , "Road to Greatness"
  • Bank of America, "Veterans' Legacy"
  • Blue Shield, "Tough"
  • , "", "F32/When Does It Start?"
  • , "Derrick's Nightmare"
  • Bud Light, "Voodoo", "Lucky Chair"
  • , "Coronation", "Celebration"
  • , "Envision"
  • , "Cute"
  • , "Letter to Leonardo", "Make History"
  • , "Let's Dance"
  • , "The Last War"
  • Charter, "Love", "Body Language", "Birds and Turtles", "Webcam", "Bedtime", "Faces"
  • , "Minotaur", "Yup", "Names"
  • , "Sprinkler", "The Natural", "Born of Fire", "The Kings and Queens of America"
  • , "True You"
  • Cingular, "Dancing Josh", "Smile", "Southern Opera", "Guitar", "Seurat", "Best Friend", "Emoticon", "Tap Dancer"
  • Citroën, "DS5"
  • , "Eat Sleep Drink", "Eat Sleep Drink Brazil", "Ice Dancer"
  • Converse, "Live Free or Die", "From Robbins, Illinois"
  • Coors, "Early"
  • CORE, "Guardians"
  • , "Slap"
  • , "Wisdom", "Rumble of Dodges", "Family Reunion", "Answer the Call"
  • Domino's Pizza, "Gotham Delivery"
  • Drug Free America Foundation, "Block Family"
  • , "You"
  • , "Model Miners"
  • , "Experience Amazing"
  • Jawbone, "Boo Boo", "Soup de Jour", "Medium F***ing Starch"
  • , "Shakey Town", "Free to Be"
  • , "Impossible to Ignore", "Luxury Feature"
  • , "Long Live the King"
  • M&M's, "Color"
  • /, "Digital Joy"
  • , "Drums", "Respect"

  • , "L'Ascenseur"
  • , "Thank Heaven", "Parking Attendant", "Mock Opera", "Showstopper", "Animated", "Back to School", "No Academics", "Sled", "Rebel Spirit"
  • Nike, "If You Let Me Play", "Anthem", "Long Time Coming"
  • , "Picturetown"
  • , "Chase", "Foundry", "Pilot's Dream", "UFO", "Steeple Chase", "Astronaut's Dream", "Polo", "Best In Class", "Towing with Dodge", "Shift Titan", "4x4", "Cargo", "Singing Its Praise"
  • , "Home"
  • , "Summer Job", "Tailgating", "I Fought the Law", "Beachball"
  • , "Slam Poet", "Car Stereo"
  • , "School's Out"
  • , "Emotions", "Clones", "Discovery", "Girl Inspired"
  • , "Glacier", "Esther", "Boxers", "Pull"
  • , "Walk This Way"
  • , "Pepsi Commercial"
  • Universal Orlando, "Call All Heroes"
  • US Army, "Army Strong"
  • US Navy, "Spotlight"
  • , "Greatness", "Perspective"
  • , "Megaphone", "Honk"
  • , "Car Wash", "Saturday"

Filmography
Completed projects
  • A Nightmare on Elm Street (2010) (director)

Unrealized projects
Bayer had been attached to direct various different films over the years such as:
  • Monster's Ball
  • Get Carter, the 2000 remake starring Sylvester Stallone
  • A cancelled remake of Bring Me the Head of Alfredo Garcia starring Benicio del Toro
  • A cancelled remake of Vanishing Point for Scott Free Productions
  • The Amityville Horror, Friday the 13th, and were all turned down by him.
  • A cancelled remake of for
  • Black Water Transit
  • Brilliance, a heist film starring Scarlett Johansson
  • The Boys, based on the comic book. He expressed interest in directing the film adaptation.
  • Tumor, based on the graphic novel
  • Icarus Rises, an original premise that he developed for a decade. A proof of concept trailer was released in 2017.

Photography
On March 3, 2013, Bayer opened his first major solo exhibition at entitled, " & ". Bayer presented a series of sixteen twelve-foot-tall, female nude triptychs as well as four ten-foot-tall diptych portraits. In an Interview magazine article, Bayer commented that "the initial effect of the portraits are overwhelming, and a bit spooky."

In 2014, at the Sean Penn & Friends Help Haiti Home Gala sponsored by Giorgio Armani , Bayer debuted a series of photographs that were portraits and documentary of life in the tent camps.

Bayer spoke about shooting celebrities in an Interview Magazine piece called "Samuel Bayer's American Image". In it, he mentions working with , saying, "When I worked with Bowie on, Interview magazine came down to the set and printed a bunch of stuff from the shoot. That was one of my favorite people. Working with Bowie was amazing. I wish they were all like that."

Awards
Music videos
  • 1992 MTV Video Music Award – Best Alternative Video – Nirvana: "Smells Like Teen Spirit"Classic Albums, Nirvana - Nevermind (DVD)
  • 1996 MTV Video Music Award – Best Rock Video – : "Until It Sleeps"
  • 2005 MTV Video Music Award – Video of the Year – : "Boulevard of Broken Dreams"
  • 2005 MTV Video Music Award – Best Direction in a Video – : "Boulevard of Broken Dreams"
  • 2005 MTV Video Music Award – Best Cinematography – : "Boulevard of Broken Dreams"
  • 2005 MTV Video Music Award – Viewer's Choice – : “American Idiot"
  • 2005 Music Video Production Association Award – Best Rock Video of the Year – : "Boulevard of Broken Dreams"
  • 2005 Music Video Production Association Award – Best Cinematography – : "Boulevard of Broken Dreams"
  • 2005 Kodak – Salute to Music Video Cinematography – : "Boulevard of Broken Dreams"
  • 2005 Kodak Lifetime Achievement Award – Excellence in Cinematography – Music Video
  • 2006 Music Video Production Association Award – Lifetime Achievement Award
  • 2006 MuchMusic Video Award – Best International Video Group – : "Wake Me Up When September Ends"
  • 2007 MuchMusic Video Award – Best International Video Group – My Chemical Romance: "Welcome to the Black Parade"
  • 2007 MTV Video Music Award – Best Direction – Justin Timberlake: "What Goes Around... Comes Around"
  • 2013 Camerimage — Lifetime Achievement in Music Videos

Commercials
  • 1996 AICP Show – Direction & Dialogue or Monologue – Nike: "If You Let Me Play"
  • 1996 International Andy Awards – Nike: "If You Let Me Play"
  • 1997 AICP Show – Cinematography, Direction and Production Design – : "Home"
  • 1998 AICP Show – Production – : "Thank Heaven"
  • 1999 AICP Show – Production – : "Clones", : "Parking"
  • 2001 – Direction – : "Showstopper"
  • 2005 AICP Show – Production – : "Iditarod"
  • 2011 AICP Show – Editorial – : "Born of Fire"
  • 2011 – Outstanding Commercial – : "Born of Fire"
  • 2011 Cannes Gold Lion, Film Craft – Direction – : "Born of Fire"
  • 2011 International Andy Awards – TV: Spot Over 30s – : "Born of Fire"

Film
  • 2011 People's Choice Awards – Favorite Horror Movie – A Nightmare on Elm Street

External links

: , , , , , , , ,
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